Team Champ
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Client:
Team Champ
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Type of work:
Identity Design
Team Champ is a kickboxing-focused gym. We've created a fiery graphic identity for Team Champ, both literally and figuratively. Everyone starts as a spark and grows into a fire, individually and as a team. By training with the core principles of Team Champ: Discipline, Growth, and Family.
Together, individuals form a close-knit team where mutual support and encouragement are essential for igniting the fire and keeping it blazing strong.
The flames have been designed into a pattern that forms the core of Team Champ’s identity. The club’s name is spelled out in individual letters on the boxing bags, forming TEAM CHAMP, to highlight the strength of teamwork. The bags also feature motivational messages that the founder of Team Champ wants to share with his boxers, like “how you do anything is how you do everyting”.
For Team Champ, we created a custom alphabet featuring flames, so the message comes across visually as well as in text.
The flames also make an appearance in the photography, allowing Team Champ to express their distinctive and recognizable visual style.
