RE-/place Identity
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Client:
Ester van de Wiel & Joost Adriaanse
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Type of work:
Identity Design
RE-/place is a Public Depot in Rotterdam, a project by Ester van de Wiel and Joost Adriaanse.
At RE-/place RE-makers develop an outdoor vacant lot with materials collected from art exhibitions and the urban management and maintenance from Rotterdam (like city benches, trees, and sand) into a Public Depot: a crossing between depot and park.
From 2020 to 2021, multiple designers, makers and thinkers have worked publicly on the site creating artworks or activities with the collected materials to re-think, re-value, re-imagine, and re-order public space. These RE-makers and visitors meet each other in the work practice of another, creating a ‘public park’ and even a campsite over time, always in transition. While rethinking the possibilities of materials and knowledge and having new insights. To create 'A Worlding World, where Things Happen in Particular’.
The ‘leisure’ aspect, working while having fun and the exploring nature of this outdoor project, led us to create an adventurous-feeling and fun identity.
For this ever-growing project, we created an ever-growing set of stickers that match the themes of new designers, materials or activities coming in and are going to happen in the coming weeks or months or something that had just happened by chance but became a part of the site (like the settlement of a flock of somewhat aggressive birds). The stickers over time became a living archive of anything that happens, even though some works weren’t always visible (anymore). This made us an active part of the evolving project as well.
All pictures are by Walter Herfst, 2020 - 2021.
RE-/place’s HQ is a sea container located at the entrance of the site. The container is used to collect all the materials from the museums and depots in the city. This is where the transition of the site is depicted in the transition of the container, supplemented with more and more stickers. The container also shows a map of the site and all the collected and used materials.
Over time, with more work and activities spreading over the site, we started signing the different areas and insights with flags. Also making RE-makers and visitors feel like ‘part of the club’.
The online identity consists of the same set of stickers, but has one more feature to it; the assembled shapes also work as a container for content (photos and videos) from the RE-/place site itself, translating the offline project to an online equivalent.
All video’s are made by Joost Adriaanse, 2020 – 2021, @re.place.online.
